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Gallery Invite

Designing a promotional printed piece that reflects on DIA AZZAWI’s retrospective exhibitions currently displayed at Al Riwaq gallery and Mathaf. The printed piece will work as a mailer / hand-out piece to inform the public about the exhibitions and encourage people to visit. In performing this creative process, I thought hard about designing a promotional piece that would not only encapsulate Dia Azzawi’s emotions and persona, but one that would also engage the receiver of the invite, and leave a lasting impression.
In addition to the creative process, I learned new techniques – of folding paper and etching designs onto print material. I also gained insight into ways in which people can interact with design material, for example, by providing the receiver with a white pen on which to draw, take notes, or record musings, on the black folded paper enclosed. This process was both thoroughly enjoyable and insightful for me.