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  • Type as form : Words are not just words, words have forms, shapes, serifs and meanings

Creating a composition of words using various materials, objects, substances. Bringing words to life: Giving them an environment, focusing on their shapes. Understanding their forms. Learning poster mechanics (Hierarchy), the hook comes first (what grabs the attention), you either keep grabbing the audience attention to your work or make them lose interest and end up loosing them (their excitement).